Job posting: Marketing Officer

Alanus University of Arts and Social Sciences is a state-recognised university of the arts under independent sponsorship. It is distinguished by a unique combination of artistic and academic disciplines and pursues an interdisciplinary approach. Teaching and research take place in six Departments in the fields of fine and performing arts, artistic therapies, Architecture, educational science, and business administration. In its combination, the degree programmes offers the opportunity for dialogue and mutual inspiration between the different specialisations.

We foster the personal and professional development of each individual in the context of art and scholarship. We provide impetus and open up spaces for sustainable social transformation and the education of tomorrow.

Students and staff from teaching, research, advanced training, and administration jointly create this special place of holistic education, where diversity is a core value. Equal opportunities, family friendliness, support for early-career talent, and advanced training programmes are a matter of course for us. Become part of our Alanus community and make use of the creative spaces in a beautiful natural setting with good connections to Cologne and Bonn.

To strengthen the Marketing & Public Relations Department, we are looking to appoint as soon as possible, initially on a fixed-term basis until 31 December 2028, a
Marketing Officer (m/f/d)
on a full-time basis (38.5 hours per week)
(as maternity leave cover / with the option of extension)

The Marketing & Public Relations Department is responsible for analogue and digital university and student marketing (management of the website, social media channels, and print materials), the organisation of university-wide events and trade fair appearances, as well as press and public relations work. The place of work is Alfter (near Bonn) and Bad Honnef.

For our team, we are looking for a creative professional with strong organisational and communication skills who can strategically plan and operationally implement our social media communication, while independently designing and supporting events for student recruitment. You will develop editorial plans, create target-group-specific content, coordinate our social media channels, and also supervise our student assistants in the TikTok area. In addition, you will take on the planning, organisation, and implementation of events such as study information days, fairs, and school visits, thus making a significant contribution to inspiring prospective students to choose our University.

Your responsibilities – what we expect from you:
• Planning, management, and further development of our social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.), including editorial planning, content management, and community management
• Creation of target-group-specific content for our social media channels (texts, photos, graphics), as well as support and coordination of our student assistants in the TikTok area
• Lead responsibility for the conception, organisation, and implementation of events for student recruitment (e.g. study information days, taster days, fairs, and school visits)
• Development and implementation of cross-channel marketing measures in student marketing (online and offline)
• Maintenance and updating of the CRM database, as well as support in the target-group-specific approach to prospective students
• Close collaboration with the Departments and other internal interfaces

Your profile – you bring:
• Successfully completed university degree, preferably in marketing, communication or media studies, public relations, business administration with a specialisation in marketing, or a comparable degree programme
• Several years of professional experience in social media, marketing, or online communication – ideally in the higher education, education, or non-profit sector
• Experience in creating target-group-specific content as well as in community and channel management (e.g. Instagram, TikTok, LinkedIn, or Facebook)
• Strong organisational skills and experience in planning and implementing events
• a structured, careful, independent approach and way of thinking and working
• Creativity, inventiveness, and initiative
• Confident use of common Microsoft Office applications, content management systems (especially WordPress), and image editing software is second nature to you.
• Business-fluent German Language Skills (at least C1), both written and spoken
• Enjoyment of working in a team and flexibility, as well as strong communication skills, also with regard to gender issues, inclusion, and diversity
• Knowledge of working with WordPress desirable

Our offer – what you can expect from us:
• Gross salary between 45,000 and 48,000 euros (38.5-hour week)
• Mobile working (up to 3 days per week)
• 30 days of annual leave plus 8 additional days of special leave over Christmas/New Year
• an exceptional workplace in a creative environment
• meaningful work at a non-profit University
• a pleasant working atmosphere in a motivated team
• short decision-making processes and plenty of creative freedom to contribute your own ideas and actively help shape the further development of our student marketing
• further diverse employee benefits such as job bike leasing

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation, or identity.

Interested? Then please send your compelling application documents, including your salary expectations and earliest possible start date, exclusively in electronic form by 1 December 2026 to:

Alanus University of Arts and Social Sciences gGmbH
Felix Cornelsen, Head of Marketing & Public Relations
felix.cornelsen@alanus.edu