Job Posting: Marketing Officer

Alanus University of Arts and Social Sciences is a state-accredited university of the arts under independent sponsorship. It is distinguished by a unique combination of artistic and academic disciplines and embraces an interdisciplinary approach. Teaching and research take place in six departments in the fields of fine and performing arts, artistic therapies, architecture, educational sciences, and business administration. In its combination, the degree program portfolio offers the opportunity for dialogue and mutual inspiration among the various disciplines.

We foster the personal and professional development of each individual in the context of art and scholarship. We provide impetus and open up spaces for sustainable social transformation and the education of tomorrow.

Students and staff from teaching, research, continuing education, and administration together create this special place of holistic education, where diversity is a core value. Equal opportunity, family friendliness, as well as support for early-career talent and continuing education opportunities are a matter of course for us. Become part of our Alanus community and make use of the creative spaces in a beautiful natural setting with good connections to Cologne and Bonn.

To strengthen the Marketing & Public Relations Department, we are seeking a
Marketing Officer (m/f/d)
starting in October 2026, initially limited to two years
full-time (38.5 hours per week)
(as a parental leave replacement / with the option of extension)

The Marketing & Public Relations Department is responsible for the university’s analogue and digital university and student marketing (management of the website, social media channels, and print materials), the organization of university-wide events and trade fair appearances, as well as press and public relations work. The place of work is Alfter (near Bonn) and Bad Honnef.

For our team, we are looking for a creative, well-organized, and strong communicator who plans our social media communication strategically and implements it operationally, while independently conceptualizing and supporting events for student recruitment. You will develop editorial plans, create target-group-specific content, coordinate our social media channels, and also supervise our student assistants in the TikTok area. In addition, you will take on the planning, organization, and implementation of events such as study information days, fairs, and school visits, thus making a significant contribution to inspiring prospective students to choose our university.

Your responsibilities – what we expect from you:
• Planning, management, and further development of our social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.), including editorial planning, content, and community management
• Creation of target-group-specific content for our social media channels (texts, photos, graphics), as well as support and coordination of our student assistants in the TikTok area
• Lead conceptualization, organization, and implementation of events for student recruitment (e.g. study information days, trial days, fairs, and school visits)
• Development and implementation of cross-channel marketing measures in student marketing (online and offline)
• Maintenance and updating of the CRM database, as well as support in the target-group-specific approach to prospective students
• Close collaboration with the departments and other internal interfaces

Your profile – what you bring:
• Successfully completed university degree, preferably in marketing, communication or media studies, public relations, business administration with a focus on marketing, or a comparable degree program
• Several years of professional experience in social media, marketing, or online communication – ideally in higher education, education, or the non-profit sector
• Experience in creating target-group-specific content as well as in community and channel management (e.g. Instagram, TikTok, LinkedIn, or Facebook)
• Strong organizational skills and experience in planning and implementing events
• A structured, careful, independent approach and way of thinking and working
• Creativity, resourcefulness, and initiative
• Confident use of standard Microsoft Office applications, content management systems (especially WordPress), and image editing programs goes without saying for you.
• Business-fluent German language skills (at least C1), both written and spoken
• Enjoyment of working in a team and flexibility, as well as strong communication skills, also with regard to gender issues, inclusion, and diversity
• Knowledge of working with WordPress desirable

Our offer – what awaits you with us:
• A gross salary between 45,000 and 48,000 euros (38.5-hour week)
• Mobile working (up to 3 days per week)
• 30 days of annual leave plus 8 additional special leave days over Christmas/New Year
• An exceptional workplace in a creative environment
• Meaningful work at a non-profit university
• A pleasant working atmosphere in a motivated team
• Short decision-making processes and plenty of creative freedom to contribute your own ideas and actively help shape the further development of our student marketing
• Further diverse employee benefits such as job bike leasing

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social background, religion/belief, disability, age, sexual orientation, and identity.

Interested? Then please send your compelling application documents exclusively in electronic form, stating your salary expectations, by 19 August 2026 to:

Alanus University of Arts and Social Sciences gGmbH
Felix Cornelsen, Head of Marketing & Public Relations
marketing@alanus.edu