Business Administration – Rethinking Business
Bachelor of Arts
Would you like to rethink business and contribute to a business that benefits people in the long term? Do you want to broaden your horizons and develop your personality during your studies? Is it important to you to work for socially and ecologically sustainable companies after graduation? Are you looking for a state-recognised degree in business administration?
Then the business administration programme “Rethinking Business” is the right choice for you! Students at Alanus University learn more skills than in conventional business administration courses. It is important to us that our students learn to view economic issues from various perspectives, such as sustainability, in addition to acquiring standard business expertise.
For this reason, the curriculum takes a broader approach. Our business students attend seminars in ethics and art studies, take acting lessons, paint and sculpt – a unique concept in Germany. In addition, learning take place in small groups with intensive support and guidance from professors.
Watch the video about our programme!
Courses impart professional knowledge in the areas of marketing, human resources, management and controlling, and you are free to select your own focuses.
From the 2nd semester onwards, you can choose a specialisation.
The degree programme offers the following specialisations:
- Sustainable Business Management
- Social Innovation and Business Design
- NGO Management
- Social Banking, Finance and Innovation
- Art in Corporate Design
- Economy and Society
- Consumption and Trade
- Sustainable Value Added and Logistics Management
- Sustainable Communication Design (new)
The combination of business administration with modules from art and the Studium Generale is unique. You develop personally and socially through practical exercises in art. You learn to train your perception and to become involved in the economy creatively and with the commitment to help solve social challenges.
Students from all disciplines learn together in the Studium Generale, a supplementary cultural studies programme that is an essential part of all degree courses at Alanus University. The lectures and seminars encourage students to reflect upon cultural and philosophical issues and thus find and form their own position in the social context.
We look forward to receiving your written application via e-mail (PDF). For the first phase of the admission process, we require the following documents:
- Cover letter
- Curriculum vitae
- Letter of Motivation
In your Letter of Motivation, please include why you are especially interested in this particular programme at Alanus University.
- Current Letter of Reference
- Completed application form
As soon as you have received an invitation for a personal interview, we would like to ask you to compile the following documents and bring them with you to the appointment:
- Officially certified copies of general or subject-specific higher education entrance qualification (Abitur) or advanced technical college entrance qualification. If you have not yet graduated, a copy of the two most recent school reports suffices for the admission procedure. (Officially certified and stamped German translation of foreign certificates is required.)
- A passport photo for the student I.D.
- Certificate of registration from a German health insurance provider to submit to the university. This can be requested free of charge from the insurance provider. A copy of the insurance card is not sufficient.
If you have private or European health insurance abroad, we require an exemption from the statutory health insurance obligation in Germany. This will be issued by any statutory (German) health insurance company upon request.
- Foreign applicants require proof of sufficient German language skills (TestDaF 4 or an equivalent certificate)
Admission is not limited, i.e. not subject to numerus clausus.
Admission depends on meeting one of the following requirements:
- General or subject-specific higher education entrance qualification (Abitur)
- Advanced technical college entrance qualification (or equivalent) plus passing the entrance exam at Alanus University
- At least 2 years of commercial vocational training followed by at least 2 years in a relevant profession
- At least 2 years of vocational training followed by at least 3 years of work experience in the non-commercial sector plus passing the entrance exam at Alanus University
- Career advancement training (master craftsman, technician, mid-level commercial clerk)
The degree programme is specially designed to enable students to spend one semester (e.g. the 3rd semester) at a university abroad. Alanus University cooperates with numerous universities in Brazil, Mexico, Egypt and the USA.
Your tuition fees do not change during the semester abroad, i.e. the cooperation between the partner university and Alanus University does not result in any additional tuition fees.
More information is available from the International Office.
Standard tuition fees currently amount to 485 euros per month. In addition, approximately 170 euros per semester for the NRW transportation ticket, a one-time enrolment fee of 250 euros, and an exam fee of 250 euros upon registration for the Bachelor’s programme should be planned.
The business administration programme can be funded through BAföG.
Solidarity Financing Model in Cooperation with CHANCEN eG
By means of a Reverse Generational Contract (RGC), tuition fees are paid in full or in part and repaid after completion of studies once the recipient earns above a set minimum income. More information available under CHANCEN eG.
Alanus University also awards “Germany Scholarships”. More information on financial aid is available under Funding.
Graduates are qualified for immediate career entry in their professional field. In addition to the numerous opportunities in business, such as marketing, sales, controlling, human resources or logistics, you can also work in project management, NGOs or associations.
Some of our alumni become entrepreneurs, founding their own business during their studies or shortly thereafter in order to pursue their plans independently.
Alternatively, you can apply for admission to a Master's programme at Alanus University or another university in Germany or abroad.
You are welcome to contact our Alumni Association.
Reviews of our programme on Studycheck
Florian Spathelf / Graduate Bachelor’s Programme “Business Administration – Rethinking Business” with professional experience; founder & managing director of mein spielzeugkiste.de
Every time something is done, I ask myself whether it makes the world a better or a worse place. If everyone would follow this principle: act only if your action improves the world.
Juliane Timm / Graduate Bachelor’s Programme “Business Administration – Rethinking Business” with professional experience
Highlights of Alanus University are the small groups, the “we feeling”, the direct contact to lecturers, and the many creative minds. I recommend Alanus University to young people who want to broaden their horizons and who, in addition to business administration, want to explore art and philosophy as well as experience the interweaving of theory and practice.
Joseph Nörling / Graduate Bachelor’s Programme “Business Administration – Rethinking Business” with professional experience
I’m fascinated by the combination of business content with philosophy and art in the Bachelor’s Programme Business Administration at Alanus University. This interdisciplinarity not only helps students gain a new perspective on economic activity, but also matures them personally and as human beings. I can recommend the programme to anyone who wants to discuss controversial topics in business and is interested in the holistic development of his or her own personality.
Paula Kühne / Graduate Bachelor’s Programme “Business Administration – Rethinking Business” with professional experience
I like the interdisciplinary programmes at Alanus University. You have the opportunity to learn and exchange ideas on topics outside your own subject - that's a great enrichment. I particularly like the subjects in the Studium Generale and the art modules. The degree programme is not only career training but also personal learning.