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Kathleen Jacobs (geb. Krause)

Wissenschaftliche Mitarbeiterin / Research and Teaching Assistant

Lehrstuhl Marketing und Controlling am Fachbereich Wirtschaft / Chair of Marketing and Controlling at the Faculty of Business Management

seit 2013
Wissenschaftliche Mitarbeiterin am Lehrstuhl für Allgemeine Betriebswirtschaftslehre,
insb. Marketing und Controlling
Alanus Hochschule für Kunst und Gesellschaft, Alfter

6/2018 – 8/2018
Gastforscherin am ‘Centre for Industrial Energy, Materials and Products’
(Tim Cooper, Professor für Nachhaltiges Design und Nachhaltigen Konsum)
Nottingham Trent University, England

3/2013 – 8/2013
Werkstudentin und Masterandin im Nachhaltigkeitsmarketing
Hess Natur-Textilien GmbH, Butzbach

4/2012 – 2/2013
Werkstudentin im Personalmarketing
univativ GmbH & Co. KG, Nürnberg

9/2011 – 2/2012
Praktikantin im Internationalen Marketing
Beiersdorf AG, Hamburg

6/2011 – 9/2011
Praktikantin im Handelsmarketing
Tchibo GmbH, Hamburg

6/2009 – 8/2009, 1/2010
Praktikantin in der Wirtschaftsprüfung
BDO Deutsche Warentreuhand AG, Leipzig

2/2008 – 7/2008
Kundenberaterin
Sparkasse Gera-Greiz

Petersen, L., Hörisch, J., Jacobs, K. Worse is worse and better doesn’t matter? The effects of favorable and unfavorable environmental information on consumers’ willingness to pay. Journal of Industrial Ecology (under review).

Krause, K., Battenfeld, D. 2019. Coming out of the niche? Social banking in Germany: An empirical analysis of consumer characteristics and market size. Journal of Business Ethics 155(3), 889–911.

Jacobs, K., Petersen, L., Hörisch, J., Battenfeld, D. 2018. Green thinking but thoughtless buying? An empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing. Journal of Cleaner Production 203, 1155–1169.

Krause, K., Battenfeld, D. 2016. Coming out of the niche? Social banking in Germany: An empirical analysis of consumer characteristics and market size. Proceedings of the 22nd ISDRS Conference 3, 131–150.

Akademische Konferenzen

7/2018: How to buy less but better? The influence of product lifetime labelling on purchase decisions. Conference of the Society for the Advancement of Behavioral Economics and the International Association for Research in Economic Psychology, London [GB].

7/2018: How to buy less but better? The influence of product lifetime labelling on purchase decisions. The European Conference on the Social Sciences and the European Conference on Sustainability, Energy & the Environment; Brighton [GB].

11/2017: Sustainable consumption through product longevity: The influence of enhanced product lifetime information on purchasing electrical appliances among German consumers. 2nd Conference on Product Lifetimes and the Environment, Delft [NL].

10/2017: Thinking green but buying thoughtless? An empirical examination of the attitude-behaviour gap among German clothing consumers. 18th European Roundtable on Sustainable Consumption and Production, Skiathos [GR].

9/2017: Thinking green but buying thoughtless? An empirical examination of the attitude-behaviour gap among German clothing consumers. Conference on the Contribution of a Sustainable Economy to Achieving the SDGs, Berlin [DE].

10/2016: Sustainable consumption through product longevity: A conceptual model for purchasing longer lasting electrical appliances. Conference of the German Academic Association for Business Research (Section: Sustainability Management), Dresden [DE].

9/2016: Thinking green but buying thoughtless? An empirical examination of the attitude-behaviour gap among German clothing consumers. 2nd International Conference on Consumer Research, Bonn [DE].

7/2016: Coming out of the niche? Social banking in Germany: An empirical analysis of consumer characteristics and market size. 22nd International Sustainable Development Research Society Conference, Lisbon [PT].


Sonstige (geladene Referentin)

10/2018: Sustainable consumption: Efficient – Consistent – Sufficient. 1st DesignCamp.NRW of the Effizienz-Agentur NRW, Duisburg [DE].

6/2018: Struggling with trade-offs? Sustainable product innovation guided by consumer preferences. Creative Innovation Across Disciplines Seminar Series of the School of Arts and Design at Nottingham Trent University [GB].

6/2018: Thinking green but buying thoughtless? An empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing. Meeting of the Clothing Sustainability Research Group of Nottingham Trent University [GB].

1/2018: The influence of product lifetime labelling on purchasing electrical appliances among German consumers. Workshop on the Ecodesign Directive of the European Council for an Energy Efficient Economy, Brussels [BE].

11/2015: Market potential of social banks in Germany – Results of an empirical study. Social Banking and Social Finance Lecture Series of the Chair of Banking, Finance and Accounting at Alanus University of Arts and Social Sciences, Alfter [DE].

Thematische Ausrichtung

•    Nachhaltigkeitsmanagement, insbesondere Nachhaltigkeitsmarketing
•    Nachhaltiges Konsumverhalten
•    Nachhaltigkeitslabeling

Methodische Ausrichtung

•    Quantitative empirische Forschungsmethoden
•    Software: R and Lighthouse Studio (Sawtooth)

Forschungsprojekte

•    Der Einfluss von Produktlebensdauerlabeling auf Kaufentscheidungen
•    Asymmetrische Effekte von Umweltinformationen auf die Zahlungsbereitschaft (Kooperation mit dem Centre for Sustainability Management der Leuphana Universität Lüneburg)
•    Social Banking: Charakteristika von Konsumierenden und Marktpotential (abgeschlossen)
•    Nachhaltige Kleidung: Größe und Einflussfaktoren des ‚Attitude-Behaviour-Gap‘ (abgeschlossen)

Bachelorprogramme ‚BWL – Wirtschaft Neu Denken‘ (B.A.) und ‚Nachhaltiges Wirtschaften‘ (B.A.):

•    Vorlesung: Marketing-Management und Konsumkritik
Teil: ‚Nachhaltigkeitsmarketing und Nachhaltiger Konsum‘
•    Übung: Wirtschaftsmathematik
•    Übung: Controlling
•    Übung: Marketing
•    Betreuung von Bachelor- und Seminararbeiten

3/2019
Bayesian Structural Equation Modelling (with R & Stan). Five-day course as part of the 48th GESIS Spring Seminar, GESIS – Leibniz-Institute for the Social Sciences, Cologne [DE].

2/2018
Multilevel Analysis (with MLwiN). Five-day course as part of the 47th GESIS Spring Seminar, GESIS – Leibniz-Institute for the Social Sciences, Cologne [DE].

9/2017
Advanced Survey Design (with R). Four-day PhD course as part of the Utrecht Summer School, Faculty of Social and Behavioural Sciences at Utrecht University [NL].

1/2017
Qualitative Methods. One-day internal training workshop, Faculty of Business Management at Alanus University of Arts and Social Sciences, Alfter [DE].

5/2016
The Data Scientist’s Toolbox (with R). Four-week online Coursera course as part of the Data Science Specialization, Johns Hopkins University.

11/2014
Qualitative Interviews – Theory and Practice. Two-day PhD workshop, Institute for Qualitative Research, Berlin [DE].

6/2014
Research on Sustainable Development. Five-day PhD Summer School, University of Basel [CH].

since 2015
Doctoral Candidate in Business and Social Sciences
Brandenburg University of Technology Cottbus-Senftenberg [DE]

2012 – 2014
Master Programme International Marketing (MA)
Nuremberg Institute of Technology [DE]

2008 – 2011
Bachelor Programme Business Administration (BSc)
University of Mannheim [DE]

2010
Semester Abroad
Auckland University of Technology [NZ]

since 2013
Research and Teaching Assistant at the Chair of General Business Management, Marketing and Controlling at the Faculty of Business Management
Alanus University of Arts and Social Sciences, Alfter [DE]

6/2018 – 8/2018
Visiting Researcher at the Centre for Industrial Energy, Materials and Products
(Tim Cooper, Professor for Sustainable Design and Consumption)
Nottingham Trent University [GB]

3/2013 – 8/2013
Working and Master Student in Sustainability Marketing
Hess Natur-Textilien GmbH, Butzbach [DE]

4/2012 – 2/2013
Working Student in HR Marketing
univativ GmbH & Co. KG, Nuremberg [DE]

9/2011 – 2/2012
Intern in International Marketing
Beiersdorf AG, Hamburg [DE]

6/2011 – 9/2011
Intern in Trade Marketing
Tchibo GmbH, Hamburg [DE]

6/2009 – 8/2009, 1/2010
Intern in Auditing
BDO Deutsche Warentreuhand AG, Leipzig [DE]

2/2008 – 7/2008
Customer Consultant
Sparkasse Gera-Greiz (savings bank) [DE]

Petersen, L., Hörisch, J., Jacobs, K. Worse is worse and better doesn’t matter? The effects of favorable and unfavorable environmental information on consumers’ willingness to pay. Journal of Industrial Ecology (under review).

Krause, K., Battenfeld, D. 2019. Coming out of the niche? Social banking in Germany: An empirical analysis of consumer characteristics and market size. Journal of Business Ethics 155(3), 889–911.

Jacobs, K., Petersen, L., Hörisch, J., Battenfeld, D. 2018. Green thinking but thoughtless buying? An empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing. Journal of Cleaner Production 203, 1155–1169.

Krause, K., Battenfeld, D. 2016. Coming out of the niche? Social banking in Germany: An empirical analysis of consumer characteristics and market size. Proceedings of the 22nd ISDRS Conference 3, 131–150.

Academic Conferences

7/2018: How to buy less but better? The influence of product lifetime labelling on purchase decisions. Conference of the Society for the Advancement of Behavioral Economics and the International Association for Research in Economic Psychology, London [GB].

7/2018: How to buy less but better? The influence of product lifetime labelling on purchase decisions. The European Conference on the Social Sciences and the European Conference on Sustainability, Energy & the Environment; Brighton [GB].

11/2017: Sustainable consumption through product longevity: The influence of enhanced product lifetime information on purchasing electrical appliances among German consumers. 2nd Conference on Product Lifetimes and the Environment, Delft [NL].

10/2017: Thinking green but buying thoughtless? An empirical examination of the attitude-behaviour gap among German clothing consumers. 18th European Roundtable on Sustainable Consumption and Production, Skiathos [GR].

9/2017: Thinking green but buying thoughtless? An empirical examination of the attitude-behaviour gap among German clothing consumers. Conference on the Contribution of a Sustainable Economy to Achieving the SDGs, Berlin [DE].

10/2016: Sustainable consumption through product longevity: A conceptual model for purchasing longer lasting electrical appliances. Conference of the German Academic Association for Business Research (Section: Sustainability Management), Dresden [DE].

9/2016: Thinking green but buying thoughtless? An empirical examination of the attitude-behaviour gap among German clothing consumers. 2nd International Conference on Consumer Research, Bonn [DE].

7/2016: Coming out of the niche? Social banking in Germany: An empirical analysis of consumer characteristics and market size. 22nd International Sustainable Development Research Society Conference, Lisbon [PT].


Other (invited)

10/2018: Sustainable consumption: Efficient – Consistent – Sufficient. 1st DesignCamp.NRW of the Effizienz-Agentur NRW, Duisburg [DE].

6/2018: Struggling with trade-offs? Sustainable product innovation guided by consumer preferences. Creative Innovation Across Disciplines Seminar Series of the School of Arts and Design at Nottingham Trent University [GB].

6/2018: Thinking green but buying thoughtless? An empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing. Meeting of the Clothing Sustainability Research Group of Nottingham Trent University [GB].

1/2018: The influence of product lifetime labelling on purchasing electrical appliances among German consumers. Workshop on the Ecodesign Directive of the European Council for an Energy Efficient Economy, Brussels [BE].

11/2015: Market potential of social banks in Germany – Results of an empirical study. Social Banking and Social Finance Lecture Series of the Chair of Banking, Finance and Accounting at Alanus University of Arts and Social Sciences, Alfter [DE].

Thematic focus

•    Sustainability management and, specifically, sustainability marketing
•    Sustainable consumer behaviour
•    Sustainability labelling

Methodological Focus

•    Quantitative empirical research methods
•    Software: R and Lighthouse Studio (Sawtooth)

Research Projects

•    The Influence of Product Lifetime Labelling on Purchase Decisions
•    Asymmetric Effects of Environmental Information on Willingness to Pay (cooperation with Centre for Sustainability Management at Leuphana University Lüneburg)
•    Social Banking: Consumer Characteristics and Market Size (completed)
•    Sustainable Clothing: Size and Influencing Factors of the Attitude Behaviour Gap (completed)

Bachelor Programmes ‘Business Administration – Rethinking the Economy’ (BA) and ‘Sustainable Management’ (BA):

•    Lecture: Marketing Management and Critique of Consumption
Part: ‘Sustainability Marketing and Sustainable Consumption’
•    Exercise Course: Business Mathematics
•    Exercise Course: Controlling
•    Exercise Course: Marketing
•    Supervision of Bachelor and Seminar Theses

3/2019
Bayesian Structural Equation Modelling (with R & Stan). Five-day course as part of the 48th GESIS Spring Seminar, GESIS – Leibniz-Institute for the Social Sciences, Cologne [DE].

2/2018
Multilevel Analysis (with MLwiN). Five-day course as part of the 47th GESIS Spring Seminar, GESIS – Leibniz-Institute for the Social Sciences, Cologne [DE].

9/2017
Advanced Survey Design (with R). Four-day PhD course as part of the Utrecht Summer School, Faculty of Social and Behavioural Sciences at Utrecht University [NL].

1/2017
Qualitative Methods. One-day internal training workshop, Faculty of Business Management at Alanus University of Arts and Social Sciences, Alfter [DE].

5/2016
The Data Scientist’s Toolbox (with R). Four-week online Coursera course as part of the Data Science Specialization, Johns Hopkins University.

11/2014
Qualitative Interviews – Theory and Practice. Two-day PhD workshop, Institute for Qualitative Research, Berlin [DE].

6/2014
Research on Sustainable Development. Five-day PhD Summer School, University of Basel [CH].

Telefon: +49 2222 93211652
Kontakt
Kathleen Jacobs (geb. Krause)
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